So when will this new packaging roll out in Canada? Will there be any marketing media support to detail this? Are there any innovations that will be introduced as well as the re-branding effort? They better have something big planned or else the energy drink will likely fade into obscurity while all the Red Bulls, Monsters, and 5-Hour Energy companies gobble up their remaining market shares. Wikipedia supports this fact reporting that the energy drink changed its formula and also re-branded in November 2009 (story here). A quick look at the energy drink’s website seems to show that there has been a re-branding effort because all the logos and packaging has been changed (website link here). The most recent market share numbers indicate that Full Throttle has lost over 2% of its market share, and the brand has been on a continuous decline the last few years. The energy drink has been losing customers and market share to bigger players such as Red Bull and Monster. Amazon's Choice 16 Pack - Full Throttle Energy Drink - Citrus - 16 Ounce Citrus 16 Fl Oz (Pack of 16) 170 4850 (3.03/Fl Oz) FREE delivery Jun 12 - 13 Or fastest delivery Thu, Jun 8 Options: 2 sizes More Buying Choices 41.95 (3 new offers) 12 Pack - Full Throttle Energy Drink - Citrus - 16oz. Carbonated Water, High Fructose Corn Syrup, Citric Acid, Sugar, Natural & Artificial Flavors, Sodium Citrate, Sodium Benzoate. Caffeine from All Sources: 80 mg per 8 fl oz serving (160 mg per can). Our friends south of the border had Full Throttle Mother, Full Throttle Hydration, Full Throttle Coffee (in Mocha and Caramel) – all of which has been discontinued. Energy Drink, Citrus Flavor, Fridge PackNaturally and artificially flavored. There has been little to no new product launches, and products that had been released in the United States are slowly being discontinued as well. The 3 remaining flavors are the Citrus, Berry, and Agave (also known as the Regular, Fury, and Blue Demon). Full Throttle is an energy drink that contains more caffeine than Starbucks Energy Coffee. There are different levels of caffeine in different types of coffee. Many people enjoy coffee for its energizing effects. Is this energy drink being discontinued or phased out? Full Throttle in Canada has only 3 flavors, after discontinuing their sugar-free flavor. Novemby Linda Coffee is one of the most popular drinks in the world and contains caffeine, which is a stimulant.
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